Duties & Responsibilities
• Develop, implement, and monitor Annual Sales and Marketing plan for the hotel / bar
• Assist in Budget Planning.
• Manage all aspects of sales and marketing activities, ensuring sales resources are used to maximize revenue channels for the hotel / bar
• Manage own portfolio of accounts in Corporate , MICE , Agent, Tour Operator, OTA, Leisure segments, in local, regional , national, global markets.
• Manage some accounts on national basis for all hotels within the group.
• Manage and undertake local, regional and national key account activities including trade shows, networking events, workshops, presentations, sales missions.
• Marketing Plan - design and implement online and off line marketing initiatives and activities to support each hotels revenue objectives, and track ROI.
• Hotel website - responsible for website content, marketing, SEO, PPC, GA.
• Promote the hotel in the domestic, UK and overseas markets.
• Manage all sales and marketing projects as per business requirements.
• Provide feedback to the General Manager and Group Director of Sales & Marketing on local market conditions.
• Set revenue and activity objectives and targets for the Sales Managers and Meetings and Events Teams.
• Monitor team results and adjusts activities to ensure objectives and targets are reached.
• Provide leadership and counselling to the sales and meeting and events teams, on appropriate selling techniques.
• Participate in Revenue Meetings and other Company meetings as required.
• Design, implement and monitor sales and marketing plans for all Food and Beverage outlets.
• Cross selling of all sister properties.
• Use of Salesforce.com to record all sales and marketing activity and results.
Requirements
• 3+ years in a similar Marketing Manager Role
• Marketing experience in the Hotel /Hospitality industries
• Excellent written and communication skills along with a strong commercial acumen
• Experience in Analytics reporting
• Understanding of latest marketing trends and best practice
• Results orientated with the ability to work to deadlines
• 3rd level qualification, business/marketing
