The position of Assistant Sales and Marketing Manager is an exciting opportunity for an individual interested in playing a significant role within the tourism sector.
The successful applicant will report to the Sales and Marketing Manager and work closely with the Senior and Business Unit Managers. In addition, the successful candidate will assist the Sales and Marketing Manager in overseeing all aspects of the day-to-day promotion of the services, brand and bookings.
This is a permanent position, based in Co. Clare and offers the opportunity to join a wonderful team within a unique working environment.
The post will be operational on seven days a week basis according to the business requirements. Hours of operation may vary seasonally.
Duties and responsibilities will include:
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Work with Sales and Marketing Manager in driving sales and building awareness of the portfolio.
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Ensure the marketing strategy connects online and offline marketing activities.
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Ensure that the marketing plan and strategy is linked and compliments the overall objectives and strategy of the Portfolio.
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Provide input into strategic planning, budgeting, marketing, financial management & operational management as requested by the management team.
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Develop and implement sales and marketing activities for public events, retail, education and F & B as required.
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Facilitate familiarization trips and site inspections across the portfolio of visitor experiences.
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Work alongside operations and entertainments departments in the facilitation and coordination of corporate, incentive and wedding bookings.
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Follow up on leads and referrals to execute sales.
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Assist in developing a social and digital media marketing strategy focusing on online marketing by defining goals, identifying target audiences, solidifying messaging, setting key targets, and outlining effective marketing initiatives.
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Work alongside the Digital Marketing Executive on the development of content across the attractions digital platforms including social media, website and ezines.
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Plan and execute all email marketing campaigns utilising the company’s CRM system and provide reporting and analysis on the return of investment on all campaigns.
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Work with the Sales and Marketing Manager in devising and executing sales & marketing promotional campaigns through local & national media, evaluating & reporting on marketing campaigns.
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Develop printed promotional material including brochures, fliers, special offers, posters, etc.
in line with brand standards.
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Source advertising opportunities across traditional and digital media.
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Represent the business at trade shows, networking events and exhibitions both nationally and internationally.
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In conjunction with the Sales and Marketing Manager, conduct market research, for example, using visitors’ questionnaires and focus groups and analyse these findings.
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Assist with organising and scheduling of experiential events and photoshoots as and when required.
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Collaborate with design agencies on the creation of online and offline advertising.
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Manage content on third party platforms ensuring all information is correct and up to date.
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Engage with all stakeholder organisations, liaising and networking with a range of stakeholders including customers, colleagues, suppliers, and partner organisations.
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Respond to information and sponsorship requests including brochure distribution to hotels, B&Bs, imagery requests, etc that are received via email/phone.
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Participate in outreach activities to support associated tourist attractions and services as required.
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Assisting in delivering on the terms of the wider promotional remit including liaising with local stakeholders, attending events and shows, copy in promotional materials, cross-promotion of the portfolios.
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Perform any other reasonable duties as directed by Management.
Requirements/Essential Skills and Attributes
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Proven track record in sales and marketing skills, with at least 3 years’ experience in the field.
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Excellent communication and interpersonal skills.
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Ability to demonstrate a high level of teamwork & motivational skills and work under pressure to tight deadlines.
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Standards-driven and customer-focused.
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Self-motivated and organised, capable of working on own initiative.
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Creative and innovative approach.
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Full clean driver’s licence and access to own car.
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The duties will be performed onsite in Co. Clare, or any other place of business as designated by Management, during operating hours.
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Occasional work off site may be required.
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Applicants may have to travel nationally and occasionally internationally.
